2134689, yeah I wonder about his business plan Posted by will_5198, Wed Feb-20-13 06:11 PM
the press clippings only mention his parents as investors. I don't believe he had any experience in the food industry, and graduated with a degree in US History. rent, food costs (dairy is volatile right now) and wages were all probably miscalculated. plus his product was extremely niche, likely labor-intensive, and in the wrong market.
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