In 2014 Arsenal's kit and shirt sponsorship deals are up for renewal. This will be Arsenal's chance to massively increase revenue - currently compared to other teams in the EPL Arsenal are leaving around £20 million on the table per season due to the commercial deals they struck at the beginning of the last decade with Emirates - this did allow for the construction of the new stadium though.

With the new deals in place in 2014 it should mean Arsenal won't need to sell their best players and will have more money available for transfers.