>Consistently the highlight of the show.

Yes. They set up his heel turn very well. And since he turned, his mission to have 'no redeemable qualities' has been gorgeous work that should be studied by future would-be heels. Its a party of absurd villainous activity and I love it. If he was like 10 years younger, he'd NEED TO BE the main champion. As is, I still wouldn't hate it. The issue with his run is that he can only lose the title once his 'family' finally tires of his shit and turns on him. But hey, that's working out amazingly for WWE! Hehe