from what I understand, soccer is set up where you have to subscribe to 20 different companies to see your team play through a full season (in Europe)

the millions who said "it's just $5, I'm cancelling Peacock tonight" after Chiefs-Dolphins are going to be telling us in the future that "it's just $10 for the wild card round, I'm cancelling once they get to the divisionals" and then "it's just $50 for the playoffs, I'm cancelling after the Super Bowl"