This is just what the people who didn't want college athletes to get paid claimed would happen. In reality, this is always what would happen-- democratization. Yes, some schools (Miami, Creighton, Texas) can always pay more off the break, but most schools at this point have a collective or some system in place to advocate for local deals and/or merchandise set-ups for their players. FAU definitely has a collective-- is it as lucrative as Kansas's or Kentucky's? No, but it's probably enough that kids who want to play serious minutes will stick around instead of potentially riding pine at a big university.

It's still the Wild West to some extent, and there will obviously be notable exceptions (Nijel Pack, Baylor Scheierman, Tyrese Hunter, etc)... but ultimately I do believe that players will realize there's value in finding a place to stay and cultivating a relationship with fans over multiple years, as those fans will be more likely to buy your shit. And for every offer that comes in from UNC or Oregon, there will always be a mid-major saying, "Hey, we may not have national exposure, but you can be the Star here and get deals with every local business there is." There are so, so many paths available to players who stay in college now-- and I think it's going to be very exciting to see how it all shakes out.