I remember them talking about both leading into that World Cup, about enforcing the run ups and the goal line more, but using VAR on the goal line ended up getting all the attention with calls and retakes. It said they could use VAR to monitor 'illegal feinting', but I guess that depends on their definition of completing the run-up, at the time it sounded like they didn't like that stuff anymore. I'm really not a fan of that hop as late as Jorginho's was, those last two steps are when you are planting your standing foot and shooting with the other, that hop to me is no different than stopping the swing of your foot after planting but I guess they consider completing the run up is when that foot is down.