Why do we have the most national TV games of any team in the league?

Maybe because the most popular franchise in the league that now has the best player in the league draws huge ratings and the NBA - who understands marketing just a little bit considering their steady upward swing in ratings share amongst professional sports - wants to harness that as much as possible, including on holiday games.

It's pretty silly this even needs to be explained. Emotions have a funny way of clouding the rational lens.