in that clip?

I know that forever, Cole was playing "heel announcer," but he needs to go back and listen to good ol' JR BLACK OUT on intense moments like that, any time Stone Cold hit the ring, hell, any time KANE hit the damn ring. It seems like Cole's trying to do it with Bryan now, but he's spent so much time just SHITTING on so much of the product (and ESPECIALLY Bryan for the last three years) that it doesn't come off sincere now.