Go back to previous topic | Forum name | Pass The Popcorn | Topic subject | A lot's changed in the last decade, though. | Topic URL | http://board.okayplayer.com/okp.php?az=show_topic&forum=6&topic_id=749520&mesg_id=750461 |
750461, A lot's changed in the last decade, though. Posted by Frank Longo, Thu May-30-24 01:40 AM
When Fury Road came out, movies weren't going to digital 3 weeks after release and they still had physical media as a viable form of post-release revenue. Now, physical media is a mere shadow of its former self, and audiences are far more prone to stay home to see a movie they know will stream less than a month away.
These days, unless you have a special deal due to some massive star or big name director throwing a fit about keeping it exclusively in theaters as long as possible, your movie realistically has 3-4 weeks to make back its budget. Occasional movies leg out, yes, but I think the new normal will be "make money immediately or panic" unless they extend the amount of time a movie is exclusively in theaters.
I certainly hope Furiosa becomes a leggy hit.... but Fury Road had a lot going for it that Furiosa really doesn't due to the current state of the industry.
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