but eventually has to go back to their rocky birth family. The heavy Sony branding in the end credits seemed to really underline a message of "Thank you for your service, Marvel, we've got it from here..."

I liked the movie. But sad what a thorough de-Marveling this was of Holland's Spiderman.

You get the feeling that things are going to be a lot less fun for the character from here on out, even though he definitely feels more like the comic book Spiderman now.