>In my original post I was thinking about carving out MCU
>movies because I think Thor and Captain America are huge
>movies that starred not huge stars but the franchise/brand is
>so huge and the build up was so huge that frankly it didn't
>really matter who starred in them.

I remember reading an article in the run up to Sam Raimi's Spider-Man about how it would herald a sea change in the way big studios cast event movies for this very reason. "Tobey who? Who cares, it's Spider-Man!"