time for fans to come together to some extent. At a minimum there'd have been time to have get marketing campaign at least get noticed. The first trailer for this didn't drop until February. Right after that you had Black Panther come out and take all attention, and Infinity War right before Solo. Then Solo drops and Deadpool 2 the following week. With the May release there just wasn't enough space to really build up anticipation.If there would have been more anticipation with the trailers then fans may have gotten more onboard with the excitement level leading into the opening weekend. Especially if it was happening in December. We are just used to looking forward to SW movies during the holidays at this point.