>1. I think he wanted to prove he could take initiative and be
>successful. He also wanted to "show" Chuck and the rest that
>he could get more clients and do his job well without
>"bending" the law.

Hm but even though he wasn't bending the law, he was still kind of going against the grain with no real reason to do it (IMO, at least). He still would've reached this goal had the commercial been tweaked and released, and he would've had full approval.


>2. I think Jimmy wanted to look good in Kim's eyes. Kim had
>already thought that Davis & Main had signed off on the ad
>(It's not clear whether he told her that they had and she just
>assumed that they had since the ad had been shot). Jimmy
>didn't want to risk running the ad by Clifford and then the
>firm drastically changing it or outright refusing to do it,
>which could change her opinion of him.

OK that last point I guess I can buy. I don't think they really fleshed that out very well, though, I suppose. Cause I still think he could've achieved all the above goals without going behind the back of the partners to release the commercial. Just seems stupid and lazy rather than being a necessary jab to the man to get the job done, if that makes sense. For some reason I'm just not really buying it.