>damn i didnt know the brand was still that strong.
>
>http://variety.com/2015/film/news/jurassic-world-ticket-sales-outpacing-2014-summer-blockbusters-1201515591/
>
>‘Jurassic World’ Ticket Sales Outpacing All 2014 Summer
>Blockbusters
>
>“Jurassic World” will bare some impressive teeth at the
>box office this weekend.
>
>The action-thriller is expected to debut to $115 million. That
>would rank as the third biggest bow of the year behind
>“Furious 7″ and “Avengers: Age of Ultron.” Ticket
>sales for the picture are robust, according to Fandango and
>MovieTickets.com.
>
>Fandango reports that the latest chapter in the “Jurassic
>Park” franchise is outselling all major 2014 summer
>blockbusters — a group that includes “Transformers: Age of
>Extinction,” “Guardians of the Galaxy” and “X-Men:
>Days of Future Past” — at the same point in those films’
>sales cycles. The picture accounts for over 90% of all weekend
>ticket sales.
>
>MovieTickets.com is also seeing strong interest, with
>“Jurassic World” topping ticket sales and accounting for
>52% of all tickets sold over the past 24 hours.
>
>The Universal Pictures release stars Chris Pratt and Bryce
>Dallas Howard and was directed by Colin Trevorrow, who
>previously oversaw the Sundance favorite “Safety Not
>Guaranteed.”
>
>The film is on track to be the highest-grossing debut in the
>dinosaur franchise’s history, topping “The Lost
>World’s” $72 million premiere. It’s also good news for a
>domestic box office that has struggled of late — ticket
>sales have lagged behind last year’s numbers for three
>consecutive weeks. Analysts see “Jurassic World” as a
>chance to reverse that trend.

i'm not surprised. i think it has a broader audience than some of the other big movies because well...it's dinosaurs.