The problem with that thinking is that they're looking at the logo as a classic work of art, like a Mona Lisa or something, that should never be desecrated. So to the design crowd this was the equivalent of someone walking into the Sistine Chapel and painting everybody in spacesuits. But that's not what logos are, and at the end of the day UPS will still lose your package just like they always did.

The new logo is kind of ugly though, but there's no question that it looks faster and more modern.