they spotlighted a couple earmarks, but beyond that there was little to inform broader audiences about type design. for me it came across as another example of design for designers... and that's unfortunate.

given a documentary forum, it would have been nice to see the film make an effort to extend beyond the cozy, nepotistic design community and pique interest in the general public.

as a designer i enjoyed the film, but i didn't walk away with much more than i sat down with. what's a shame is that my wife -- a non-designer -- didn't either.