Some just express exasperation over how it's often used. (By people.)

Someone called it the font of city life, or something similiar, and that's kind of how I feel, too. So I'm okay with it's use for certain things that fit in that context, and I appreciate that something that's everywhere is actually beautiful, but it's kind of cold and a little alienating to me. It's like 2001: A Space Odyssey: The Font!

Maybe because I'm a copywriter, I like fonts with a little bit more narrative power--something to give my headlines a little bit of help, because oh man, do they need it.