As far as the objectivity/subjectivity debate, I tend to be of the mind that while a font may be objective, people cannot. Helvetica to me is the GOAT font because it's just such a pure embodiment of form following function. It gets its point across without calling any attention to itself whatsoever. It doesn't impose. It is objective as shit. It has no personality.

However, having zero personality can actually be seen as a personality trait, and so we tend to kind of see Helvetica as this cold lifeless corporate thing that is in fact quite imposing. Probably doesn't help matters that it's fucking everywhere, it's damn near Orwellian.

But I think there's a beauty to its form and people need to stop blaming Helvetica.

Helvetica doesn't kill people. People do.