there's no way you can deny there were people who had questions about seeing a movie about a rat cooking food.

My wife was so grossed out by the premise she refused to watch the commercials, never mind the first nine minutes. And I know there were others with similar (though maybe not as strong) reactions.

That the movie is successful (and it is, of course) I think is due in no small part to the Pixar reputation. The premise didn't interest me, but I'd always be willing to see what Pixar has to offer. Disney marketing got the word out, come on, it's the new Pixar movie. What's the secret? You let some people see it. It's a Pixar movie, so the love it. You tell other people that people who have seen it, loved it. You collect $200 million dollars.

There was nothing Disney could have said that would have led people to believe it was anything other than a movie about a rat who wants to cook. So what else could they have done?

Incidentally, I have not seen the movie. But as this is a discussion about the marketing of the movie and people's reaction to the premise, comments about the actual movie are not relevant.

RED
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