I will say that the trailer was pretty eh. I think it's why I was so surprised by how good it ended up being.

I don't know. Any Pixar movie could flop and you could spin it about how it was a hard story to sell.

-We're talking about a story with basically no human or animal characters. Just a bunch of inanimate objects. Frankly, I think most kids would be terrified if their toys came to life.

-Um. It's about monsters. That scare children. And we're supposed to like them?

-Superheroes are a sure bet...when people have heard of them. And when they're not just knock-offs of superheroes we've all seen a thousand times.

-Kids don't like empathizing with bugs. They like torturing bugs.

Anyway, the problem with the premise of the movie wasn't that it seemed gross. It seemed uninteresting. The trailers didn't do a good job of reversing that expectation. But what do I know. A trailer that would have made me more excited to see it probably would have made it seem even worse to kids, because it really was kind of an adult-ish kids movie.