297392, It's all about Marketing Posted by SoulHonky, Sat Jul-07-07 04:18 PM
We're in the marketing age of Hollywood. All that matters is how well you can sell the film. Bruce Willis in "Fire Sale" isn't going to make as much money on the opening weekend as another Die Hard movie.
The R rated action film is going to be on hiatus for some time. Most of the films now will be PG-13 and aimed at not losing kids/teens.
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