From Businesswire.com:

>Regal Guest Response System Offered in 114 Theatres

Regal Entertainment Group’s Innovative Customer Service Initiative Adds 101 Locations

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Regal Entertainment Group (NYSE:RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced 114 locations are now utilizing the Regal Guest Response System (RGRS). With RGRS, patrons can utilize an in-theatre paging device to alert management of any disturbances in an auditorium. In addition to Regal’s existing program of auditorium checks by staff members, RGRS provides another way for management to be better informed and to react more quickly.

“Our initial test of the Regal Guest Response System was a success, and we are happy to offer this service to more of our moviegoers. The Guest Response System works in combination with regular auditorium checks by our staff to assist managers in providing superior customer service,” stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. “We work hard to ensure the best possible moviegoing experience in our theatres, so if a guest has a concern, we want to know about it. With the Guest Response System patrons can be our extra eyes and ears to alert us if there is a disturbance without having to miss part of the show.”

Regal Entertainment Group theatres participating in the Guest Response System invite selected patrons to carry a paging device with them into the auditorium. One patron may participate for each of the theatre’s auditoriums and for each movie showtime. The Guest Response device is a hand-held pager with four buttons. Each button alerts local management of a different problem such as: sound, picture, piracy or other disturbance. When the patron pushes a button, a message goes to a pager worn by a manager which tells them the nature of the concern, and in which auditorium.

Those patrons assisting in the Guest Response System are also members of the Regal Crown Club loyalty program. Through the Regal Crown Club, moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. For their participation in the Guest Response System, Regal Crown Club members receive extra credits toward earning these great rewards. Regal Crown Club membership is free and is available either at REG theatres or online at www.REGmovies.com.

The Guest Response System was initially tested in 13 Regal Entertainment Group theatres. After receiving positive feedback from both managers and guests, Regal now offers RGRS in 114 locations. Regal will continue to roll out the Guest Response System as the program is further developed.


And this is what the device looks like:

http://media.newsobserver.com/smedia/2007/05/30/02/15-reg-1646418-1055910.embedded.prod_affiliate.3.jpg
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(I REPEAT)
... and all that could have been...