296691, I'll take my L but I stand by it having a huge fall
Posted by SoulHonky, Wed Jul-04-07 03:20 PM
"Add in the fact that this is an absolutely loaded summer and the film could fall through the cracks. Live Free or Die Hard opens the week before, Harry Potter opens the week after. It needs to have a HUGE opening because it will likely drop at least 50% after and then face more and more comp as the summer rolls on."
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It had a HUGE opening.
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