tarantino OR rodriguez movies HARDLY EVER SELL in the box office, they always cash out once it hits DVD...sin city & kill bill didn't sell in the box office.

i personally think that those two film directors don't even CARE how much their movie is going to sell, they're doing this because of the fact they LOVE filmaking and want to please their cult-like fans, which is exactly PURPOSE for making "grindhouse".

of course a 3-hr, R-rated film paying homage to BAD MOVIES is not going to sell on an EASTER WEEKEND. no coincidence that all of the other movies that topped were family orientated films.

if they were under some sort of major film industry control then this movie would of NEVER gotten the greenlight because of the fact that it wouldn't of sold in the box office, however rodriguez is COMPLETELY independent with DIMENSION merely being its distributor.