Poor writing is poor writing. This is poor writing. He believes, by "exposing" the fact that Zach Braff has found a way to "exploit" a certain segment of the population, that he's blowing the lid off of some grand schemer. He's flogging the guy for having the smarts to realize that it's Show BUSINESS.
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DE-FENSE!
*boom boom*
DE-FENSE!
*boom boom*