I think a) most people are not as picky about their films as people who "love" film and b) I think it takes more convincing to get them to go to a drama. I have to admit, I'm the same way. I'll head out to Batman Begins or War of the Worlds a lot quicker than I would sign up to see Brokeback or Munich. In fact, I haven't seen either of them and I really doubt I will.

If someone's going for a night out or a date or a night with friends, Constant Gardener or Proof isn't going to be at the top of their list. They'll see something not quite as heavy.

On a depressing side note, besides Idlewild there really isn't much that intereted me at first glance of the upcoming movies. Not until the Summer Box Office opens. Chappelle's Block Party seems like a rental to me.