I can't think of the title. (i think bwood posted the link in here earlier in the year.)

But basically, it said that the effects houses are getting squeezed.

There's poor project management on the side of the studios. Often times directors who aren't familiar with the process of DFX don't leave enough time for the effects companies to do their best.

Also, while actors, producers, and other execs get points on projects, effects companies don't get additional compensation if a film does extraordinarily well. So, they're not incentivized like studios or actors to do outstanding work. I believe there was some talk of the guild of DFX companies lobbying the studios for points but I don't know how that process turned out.

Also, I think we, as a viewing public, have a higher standard for what is quality FX work. So, effects that would have blown our minds 10 years ago seem passe now.

It doesn't help that the number of directors who have a good working knowledge of how to deploy effects seems to be very, very small.

For every, Cameron or Villaneueve or Nolan or Jackson, there are dozens of other directors (or Marvel Studios) who can't seem to quite stick the landings of their set pieces.

It's good that the technology is so sophisticated that the effect is basically only limited by the filmmaker's imagination. But there is a hard limit on how much work humans can do to create these visions. Unless the production process gets more efficient and stable, the effects companies are going to be blamed for shoddy effects when it would be more fair to share some of the blame to oversights made earlier in the production process.