I watched the old classic "The Most Dangerous Game" the other night. It was about 62 minutes long and extremely enjoyable. I thought how for a lot of comedies/thrillers/action movies/rom-coms/horror movies, an hour would probably be just about right for the movie to not overstay its welcome and keep you engaged throughout.

I'm pretty sure people would balk at paying the same price and I doubt they'd ever lower ticket prices for certain films, which might end up being just as expensive to make, since the stuff that would get excised would most likely be cost-effective filler, but man, I think it would make for much better popcorn films in many cases.

Hell, if anyone can school me on why 90 minutes became the standard, that would be really interesting.