And Oddisee should not be involved in that discussion, as he is still relatively young in his career. Odd's greatness comes from the fact that not only can he spit, he produces all of his own ish. One of the best dual threats ever, all on his own, no co-signs needed. Pure talent. I think a lot of the arguments in this post, and many others concerning Kendrick come down to perspective. As a widely mainstream artist, Kendrick is hailed for his messages and his largely conscious content, with a cool flow. Thing is, yes, in relation to his peers like Drake/Cole and the like, it's impressive. He is just that much more authentic and natural then them. That said, to cats who have been listening to Hip Hop for a minute, who listen to more underground (for lack of a better term) geared artists, what Kendrick is bringing is just not all that special/unique/impressive. So again, it's perspective. For young brothers who have not taken, or had the opportunity to dig deeper than what is easily accessible, I can see why dude might be seen as the greatest....