Actually, that ad was a sign of bigger things to come for him at the time. And I was excited to see him reach that level of exposure.

Common never fell off. Although the texture of his music did change and gave a bad taste in alot of folks mouths who grew up on cornbread common, it's understandable. But growth in an artist tends to do things that aren't palatable for their core audiences. So I respect common for taking chances in his career that carried him beyond being just a rapper.