This is pathetic. Like 'we know our fans are weird nerds but we REALLY need some money'.

This is not experimental or creative or ground-breaking. It's desperate and weird. This must be embarrassing for them. I'm embarrassed for them just imagining the meetings where they were coming up with stuff. 'Ok Mace....you go to dinner with a couple of these nerds and get a couple grand. Pos....how bout you go shopping for a couple hours. A COUPLE HOURS? How bout one hour? Nah G....we can't charge them 2 grand for one hour.'