Let me cite the infallible Youtube views:

- Blacker the Berry video has 540k views in three weeks
- Big Sean's Blessings video has 6 million views in one week
- Chris Brown & Tyga - Ayo has 21 million views in one month

I think Kendrick is a household name and a certain (significant) sector is looking forward to his album majorly (as am i!) but it's not as universal as it seems..