>maybe they knowingly took a low risk gamble on an emerging
>artist.
>
>or maybe they're as clueless as you are about who comprises
>the audience for this type of stuff.

so casual white fans didn't know, hear or patronize "don't like", the undeniably biggest rap song of 2012?

he wasn't getting coverage on p4k up until he had jojo killed in late 2012?

imo, i think jojo's murder closed a lot of doors in his career.
just from standpoint that some outlets like a p4k, will seemingly no longer laud nor even cover his music.

maybe i'm wrong.

what do you think? you think def jam will pull the trigger on giving him a date despite the fact at this point he may or may not even sell 50k + generate little to no tour/licensing revenue?

it seems to me killing jojo, while probably getting him tons of credibility on Black twitter and with marks like you inadvertently shot his actual career in the music business in the foot (no pun intended).