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Forum nameThe Lesson
Topic subjectRE: I know, and I responded to it.
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2856906&mesg_id=2857291
2857291, RE: I know, and I responded to it.
Posted by mrhood75, Thu Nov-21-13 12:03 PM

>Good that it's not a problem for you, but it is one for me.
>The interchangablity of the song treats it like it's
>disposable IMO.

Again, I think of it as target to whole of Dylan's music, than one particular song. This just happens to be his most "iconic" song.

>I didn't get that at all. Well buy the boxset sure. But
>relevant no matter what setting? Nah... didn't get that at
>all. More like it was irrelevant in all of the settings,
>evident by the fact it could have been replaced with another
>song in all of them to the same effect.

See above.


>It didn't have to be narrative, but it didn't even touch on
>your take of the message. It doesn't touch on anything except
>playing on our addiction to TV. Sure there can be a round
>about line drawn there, but again replace it with another song
>and it still works so that wasn't the point.

I think the message in the juxtaposition of the videos plays very well into what a lot of Dylan's music has been about. Like, if you watch the stand-in BBC channel, it's all about how Occupy is back, there's rioting in the streets, there's a crisis with the Affordable Healthcare Act, someone get stabbed in Chelsea, and there's a massive hurricane forming off the East Coast. That plays against watching a goofy light-weight romantic comedy and a stupid Bachelor-esque show. Even contrasting a very young Bob Dylan doing a very angry performance of this song with Danny Brown's happy-go-lucky interpretation of it goes hand-in-hand with Dylan's overall message.


>Sorry I work in the field, where we pitch this type of schwag
>all the time. Viralist agenda meaning the whole point of it
>is to create a novelty factor that doesn't just make people
>want to watch but engage and share, then attach a brand to it.
> It is quite often off brand so as not to distract the user
>with the messaging heavy handed but at the end of the day the
>brand is pretty clear and they are associated with the
>cleverness of it all. Dylan is the brand here. No different
>than if its Domino's Pizza.

Well, they're trying to sell a box set. And honestly, this video seems pretty on-brand for Dylan. His whole brand isn't that he doesn't have a brand. Or at least that he's not the brand you're looking for, babe.