I mean, I understand why it was the way it was, and it's a personal shame that I wasn't around in the golden era of beats when we saw it change before out eyes. But just the lengths that people went to in order to maintain their identity was just hilariously fascinating. Buying out the whole store's copies of a record? It was WAR out there, man.

Just a crazy time in music history. Like ?uestlove said, it was the gold rush during those days.