obviously underground acts don't get a ton of attention, but when you have an artist like Kendrick who has a much larger following and at the same time shares POS's fan base, POS's album gets buried... So of course it matters when the album is released...

I'm a POS fan and kinda rely on OKP and blogs (while I don't have a twitter and FB right now) to get music news... I either haven't noticed or read anything on POS's new album... Didn't even know he had a new album... I too will check for it though, when I'm tired of Kendrick's album...