personally, in response to what you suggested, i would counter-argue that that is actually a BAD thing.
both culturally and for relationships.
trust me, the novelty of everyone hovering over the laptop as the only means to hear songs they actually enjoy is going to wear off for the MAJORITY of people who formerly were having their tastes decided by more invasive methods of corporation pervasive (tv/radio) only a few short years prior.
i mean at the end of the day, unless you are doing your own digging on soundcloud - you'll still be subject to a similar corporate influence.
just in a less widespread and distinguishable manner.

but i'm getting away from my point...

like i said, being discontent with the mainstream and having your little cache of "tunes" that exist outside of any sort of recognition beyond a few people scattered all around the world on the internet will become recognized for the burdened, lonely, iconoclastic existence that it actually is instead of "cool, hip and new!".
but don't take my word for it...
try it yourself for 10 years of your life and get back to me in 2022.