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Forum nameThe Lesson
Topic subjectTop Dawg Ent on Aftermath
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2671373
2671373, Top Dawg Ent on Aftermath
Posted by Goose, Thu Mar-08-12 05:52 PM
http://pitchfork.com/news/45696-kendrick-lamar-and-schoolboy-q-sign-to-interscope/

I figured that's where Kendrick was ending up, btu it's good to see the whole crew get picked up. Hopefully Dre and Jimmy let them release their music as often as they want.
2671375, interesting...
Posted by BrooklynWHAT, Thu Mar-08-12 06:02 PM
not sure if i like this
2671379, curious
Posted by bucknchange, Thu Mar-08-12 06:08 PM
what do you think would've been the better scenerio?
2671478, not sure. im just not feeling them being on aftermath.
Posted by BrooklynWHAT, Fri Mar-09-12 12:56 AM
2671378, detox is coming for real now
Posted by bucknchange, Thu Mar-08-12 06:07 PM
'youthful energy'
they don't need that 'game' artist development
2671380, hell NAW.......fuck...they should've stayed independent..the thought
Posted by Hellyeah, Thu Mar-08-12 06:08 PM
of an "aftermath" sounding album from kendrick scares the shit outta me
2671396, Nah I doubt they are gonna change their sound
Posted by -DJ R-Tistic-, Thu Mar-08-12 07:16 PM
2671450, why
Posted by astralblak, Thu Mar-08-12 11:16 PM
cause Eminem didn't change his sound once he signed to them?
cause X didn't change his sound once he signed with them?
cause Ra, Raekwon, Last Emp, Joell Ortiz, and Bishop Lamont didn't sit on the shelves 'cause Dre didn't hear that one hit from them?

I'm worried as shit that not only will their sound change, but that the music will slow down drastically; fuck it, got Overly Dedicated, two volumes of Long Term, Setbacks, Section.80, Long Term Mentality and Habits & Contradictions

I honestly think Jay Rock is the only one who will really benefit from this signing on a wider audience-music quality level. His Top Dawg sound was closest to what Interscope/Dre produce
2671497, RE: why
Posted by SsenepoD, Fri Mar-09-12 05:02 AM
exactly...& i think i read that Interscope was doing distribution for all their releases which is weird to me since Jay Rock's signed with Strange Music who has distro with Fontana.

I agree with you though man, based on pretty much every artist who signs to a major label & ESPECIALLY Aftermath, their music is most likely going to change and/or going to get held back for long periods of time.
2671750, Nah....I actually believe that this is a whole lot different from
Posted by -DJ R-Tistic-, Fri Mar-09-12 09:36 PM
what folks think it is.

Eminem changed his sound for the better. X's sound changed and although his lyrics/content weren't as good as before, production was dope. Busta did great with that sound. 50 came with somewhat of his own style, but it went hard as hell. Game definitely made it big with that sound.

The CEO Tweeted, and this is a joint venture where they are still free to do what they want. I'm really not sure if it's just a few projects they're doing with Aftermath, or if they are just gonna let them do their thing, stamp it, approve it, and then push it. But yeah...I don't think they are gonna deal with the same things as those other artists before.
2671383, If it gets them more exposure, then I'm all for it.
Posted by CMcMurtry, Thu Mar-08-12 06:14 PM
All four of those guys are insanely talented and deserve the chance to shine on a bigger platform.
2671645, If the music sucks what the fuck does that matter?
Posted by King Tuck, Fri Mar-09-12 03:59 PM
2671727, Why are you jumping to the conclusion that the music will suck?
Posted by CMcMurtry, Fri Mar-09-12 08:04 PM
2671394, i heard birdman made a run at them as well
Posted by bucknchange, Thu Mar-08-12 06:56 PM
too many initials
2671444, <---Would not have luv'd that, playboy
Posted by JFrost1117, Thu Mar-08-12 10:56 PM
2671395, RE: Top Dawg Ent on Aftermath
Posted by Original Juice, Thu Mar-08-12 07:13 PM
Well, since Top Dawg Entertainment is involved, I remain optimistic about this venture.

I am wondering if we are going to start hearing some Black Hippy shit on Clear Channel radio stations in the near future.

2671400, if it's anything like Jet Life's deal with Warners, they're straight
Posted by Nodima, Thu Mar-08-12 07:47 PM
because obviously Curren$y hasn't really slowed down at all, or at least not more than could be reasonably expected after his 2008/2009 flurries


~~~~~~~~~
"This is the streets, and I am the trap." Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook
2671406, Hmmm....
Posted by CMcMurtry, Thu Mar-08-12 08:15 PM
From the CEO of TDE. This is some late 90's rap CEO boss talk, label before artist. No one is that open about it anymore...

https://twitter.com/#!/dangerookipawaa/status/177904247717888001

@dangerookipawaa
TDE signed a joint venture with Aftermath and Interscope. Not Kendrick Jay Rock AB-Soul and Schoolboy Q. They are signed to TDE.

https://twitter.com/#!/dangerookipawaa/status/177905350878560256

@dangerookipawaa
They go where I take them. I don't like how Fader titled the story. The story was about Top Dawg Entertainment.
2671415, "They go where I take them."
Posted by Ghetto Black, Thu Mar-08-12 08:50 PM
2671420, That's Dame Dash yellin at Kevin Liles gettin his hair cut in Backstage
Posted by CMcMurtry, Thu Mar-08-12 09:06 PM
2671776, Cash Money Records getting interviewed in the Tunnel Nightclub even
Posted by micMajestic, Fri Mar-09-12 11:35 PM
http://www.youtube.com/watch?feature=player_detailpage&v=QvYLU3ibQN4#t=53s

"We got rules nigga" Baby
_________________________________________
The Combat Jack Show is THE best hip-hop related internet radio show
Catch up http://pncradio.tumblr.com/
2671452, interesting
Posted by astralblak, Thu Mar-08-12 11:17 PM
that's tight though
2671412, God Damnit
Posted by Amritsar, Thu Mar-08-12 08:44 PM
It was a pretty good run while it lasted though
2671424, RE: Top Dawg Ent on Aftermath
Posted by double 0, Thu Mar-08-12 09:34 PM
crazy.. this deal might be 6+ months old.. wonder why they waited to announce
2671455, sxsw coming out party?
Posted by bucknchange, Thu Mar-08-12 11:30 PM
2671427, I really hope this works out
Posted by mrshow, Thu Mar-08-12 09:42 PM
Watching Yelawolf go down the tubes is one thing, Black Hippy crashing and burning would be quite another.
2671446, it's like rocafella/ruff ryders/murder inc going to def jam
Posted by atruhead, Thu Mar-08-12 11:01 PM
no one was forced to change up their sound by the label
2671474, different era though
Posted by DolphinTeef, Fri Mar-09-12 12:35 AM
we'll see. I can see why many are apprehensive as that was my initial reaction as well.
2671502, Jet Life/CTE/MMG/Taylor Gang
Posted by Nodima, Fri Mar-09-12 07:04 AM
I'm sure there's many more, each of these labels have their own distinct sound and all of them are backed by majors.


~~~~~~~~~
"This is the streets, and I am the trap." Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook
2671542, fam, Wiz post Major Label def changed his sound
Posted by astralblak, Fri Mar-09-12 11:17 AM
.
2671647, I disagree, Kush & OJ and How Fly were the outliers to me
Posted by Nodima, Fri Mar-09-12 04:06 PM
not the norm. I wasn't very surprised by Rolling Papers, it was mostly just a more polished version of Deal or No Deal with a much bigger single.

Plus his other artists like Chevy Woods have been able to do whatever they like, Juicy J is wilding out, he did that shitty Cabin Fever tape and the word behind Taylor Allderdice is its K&OJ part two. That Snoop Dogg collaboration was the second best thing he's ever done and that's a project that could have had all kinds of politics behind it but instead it felt totally organic.

I'd totally wager that Rolling Papers is more Wiz' fault than any A&Rs. Most of his music is similarly average and dull.

~~~~~~~~~
"This is the streets, and I am the trap." Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook
2671564, i disagree about wiz
Posted by hammam, Fri Mar-09-12 12:30 PM
him (and taylor gang, for that matter) have released a total of one album on a major label and the biggest criticism was that the album was "too pop" and, for the most part, not keeping with the sound he established coming up.

but i agree with the rest.
2671536, Jimmy Iovine ain't Russell, Lyor, or Kevin Liles tho
Posted by CMcMurtry, Fri Mar-09-12 11:07 AM
2671504, On Habits...Schoolboy gave a weird shoutout to Dr.Dre
Posted by BigReg, Fri Mar-09-12 07:37 AM
saying Detox was a mix away; always figured they were somewhat connected
2671541, yes that line stuck out like a sore thumb
Posted by astralblak, Fri Mar-09-12 11:16 AM
.
2671583, I've become a little jaded. I think a lot of these guys were already
Posted by micMajestic, Fri Mar-09-12 01:22 PM
signed on the low. The new formula seems to be have a successful independent grind & buzz, then big major label deal. But I'm thinking in some cases the reality is that these guys have affiliations and deals with the labels already, and strings are being pulled to make it look like these artists are making big independent moves, like bankrolling mixtapes, blog love, videos, etc..

Ever since "Kush & OJ" things have gotten a bit fishy. That project was made to look like an independent move, but I think Wiz had actually signed the major label deal already. They kept it on the low, and it ended up being a great look for him.
2671667, well jay rock's been around for a hot minute
Posted by Nodima, Fri Mar-09-12 04:55 PM
I remember the first I heard of him I thought he was Black Wall Street guy which would give him an Aftermath affiliation one way or another, and that was back in 2007 or so


~~~~~~~~~
"This is the streets, and I am the trap." Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook
2671730, You're a little off base
Posted by CMcMurtry, Fri Mar-09-12 08:15 PM
He signed to Warner back in 2006 and then was dropped with everyone else on the urban side a few years back. He put his album out last year through Tech N9ne's label.
2671674, right
Posted by bucknchange, Fri Mar-09-12 05:15 PM
drug money and independent millionaire money can only go so far
the type of looks guys get will tell you
it takes a nice grip to maintain a consistent pr campaigning and the 'right' type of influence
2671781, i'm with you man
Posted by astralblak, Sat Mar-10-12 12:57 AM
a lot of the newer artist I/we dig, who we feel got an organix buzz off the nets, seem in retro to have some dollar behind them. as long is the product is right, it's all good. i just don't know how some one like KRIT for instance, can just keep giving shit away for free. he really doesn't need to anymore. He got a fan base and they/we are willing to support.
2671648, They all been in the studio working tho
Posted by Heinz, Fri Mar-09-12 04:11 PM
i thought that was known...Kendrick mentioned it a bunch of times in interviews

This deal reminds me of the Drake one with YM but Dre don't have the buzz YM does at the time and i bet later down the line they will want to get out of being linked to Aftermath. I don't see why it had to be a joint venture.

Being courted is one thing. TDE never asked to be courted by Dre. And showing love back for being courted is cool and all but not in business.

It bit Drake in the ass when he wanted to leave. Now he just has to roll with it and act accordingly cause he has to.
2671803, Hands on The Wheel getting Hot 97 spins supposedely
Posted by mrshow, Sat Mar-10-12 03:16 AM
Weird how dramatically Schoolboy Q's profile has risen since his verse on LiveLoveA$SP.