From a mainstream marketing perspective in 2012
It's going to be an uphill climb for him and the label
Dude will need a $$ cut (c) Maxx
He done already took the butt naked route with Voodoo
Which saved that record btw

I don't see him getting AirPlay on anything outside of a classic RNb and soul station
Sad to say but he is an old dude making "mature" music
And most folk outside of the okp and the type just don't care anymore.
He will get sales based on his past and fan base
Also sales from the "train wreck" watchers
And prob def have a sell out tour based on the above mentioned audiences

But as far as striking gold w a funk rock record in a techno world??it's going to be rough!!
If he pulls it off and rescues RNb from the oontz, he is indeed a bad dude