that most the rap nerds on this board don't know shit about and is representative of a larger demographic than any other young rapper.

Put it this way, Drake would be the Jay-Z, Kendrick the Nas if we were to make a comparison. Don't dig deep into that, I'm only using the comparison in a very superficial way (both smart rappers, one makes club bangers/pop songs with superior subject matter than his contemporaries, the other makes very serious songs with little to no commercial appeal).

Young people who don't subscribe to any particular group or mentality can easily relate to Drake. He's hip-hop enough/musically talented enough to appeal to those who like well-crafted songs and the like while still remaining poppy enough to appeal to a large audience. His content is deep enough to get you thinking and move you without delving into anything ultra serious or nerdy that you know no one outside of music nerds is going to care about. That's similar to some people's ways of lives. A lot of young people enjoy clubs, are very socially active and participate in a lot of activities filled with people who regular people who don't give a shit about music or much else outside of mainstream culture (especially college students). They do this all the while still liking the same things they like and can interact in such situations without feeling an air of superiority or feeling like they're selling out or being dishonest. Drake represents that set thoroughly. He's knowledgeable about hip-hop (especially southern rap) and really cares about the shit he does while simultaneously existing in the superficial celebrity world.

Kendrick Lamar on the other hand doesn't sweat pop appeal and would rather reach whoever he can with his message, without compromising his integrity and vision. Thus of course he's appreciated by serious music fans and is virtually unheard of elsewhere.

As for Drake's whole "don't get pussy" line that people seem so upset by and you called "alienating". It clearly reached it's intended audience and annoyed them.

The funny part about serious music fans is the amount of time they spend criticizing mainstream culture than get whiny when someone makes fun of them. Search some Drake blog posts or articles online. You'll see hundreds of thousands of posts and such calling him a pussy or soft or whatever else. It's in response to that kind of thing clearly.

Yet, you'll notice, mainstream artists behave more maturely than nerds at their laptops. For every 10,000 anti-drake rants, you might find 1, if you're lucky, comment saying something like "Kendrick Lamar is a fucking nerd" or making fun of "weird, underground rap" or any of that. Underground rap fans have some severe inferiority complexes.