Everyone after them used their marketing (BIG hiphop video releases, cross-genres collabos, movies, cartoons)and branding (think Adidas before them and after!).

1st album changed everything for hiphop.

edit: Their very first single "Its like that / Sucker MCs" reached #15 on the R&B charts! Think about that fam, we're talking in 1983!!!

Rappers would die to do that now, even with all the marketing and social acceptance of hip hop. 1983!!!

Challenger-