blueprint (including raising kanye's profile)
takeover + ether
bagged beyonce
expansion of rocafella roster (MOP/Dips etc)
started 40/40's
vodka business
film business
msg concert where literally all of hip hop came to bow down
named president of Def Jam
nets ownership
even the Linkin Park collabo was pretty big considering

lots of it came crashing down later but for that period he was as high as you can go in american/global culture. he didn't go the action figure /kfc commercial route like hammer but it's not like he wasn't EVERYWHERE

respect,
bc

"my old boy from the Point but I'm from Southwest..."

"Are you really ready to carry some weight?,
Are you ready to design your fate?" -Kelvin Mercer