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Forum nameThe Lesson
Topic subjectRE: How did "Superproducers" as a whole fall off and become irrelevant?
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2624595&mesg_id=2624871
2624871, RE: How did "Superproducers" as a whole fall off and become irrelevant?
Posted by James Doe, Mon Nov-07-11 02:09 PM
Superproducers are still around; it's definitely been minimized by the spread of DAWs and free mixtapes like others have said.

But they're still around... Stargate produced S Club 7 pop in the 2000s, moved on to Ne-Yo, Beyonce, Rihanna, then Wiz Khalifa. Definitely more present in pop than hip-hop, but hip-hop is moving that direction (Kanye and Katy Perry collabs)