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Forum nameThe Lesson
Topic subjectAre we seriously going to make excuses for Def Jam's lack of promotion?
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2598760&mesg_id=2598933
2598933, Are we seriously going to make excuses for Def Jam's lack of promotion?
Posted by micMajestic, Fri Sep-09-11 12:10 PM
>the last ghost album that got decent promo was fishscale.
>
>unless your name is ross, luda, or jeezy, there's no room in
>the budget for heavy promo.
>
>and ghostdini was hardly an R&B album. i'd say the content was
>catered more toward women and he told stories about females,
>etc. but the production was still on point and it's not like
>ghost jumped on every verse autotuned out like everyone else.
>
>
>drake and wayne's recent albums have been FAR more R&B than
>ghost's shit was.

There is no hard and fast rule that says you can't try to sell a Ghostface album anymore, all that this situation was really saying is that the label wasn't willing to take a chance. Well if the label wasn't willing to take a chance, why even open up a budget for that type of project? If you aren't going to promote it, wouldn't it make more sense to have him make an album that you know his core fanbase is more likely to rock with like "Apollo Kids"? I don't care about industry bs, I'm just thinking logically here. And Ghost said himself that it was "an R&B album" so although I pretty agree with what you are saying in regards to that term, those were his words.