The principles underlying this kind of propaganda are extremely sim­ple. Find some common desire, some widespread uncon­scious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensa­tory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true.

"We no longer buy oranges, we buy vitality. We do not buy just an auto, we buy prestige." And so with all the rest. In toothpaste, for example, we buy, not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendli­ness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god, the radi­ance of one of Diana's nymphs. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated.

In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the consumer to part with cash and so, indirectly, to turn the wheels of industry.

Stored in the minds and bodies of countless individuals, this po­tential energy is released by, and transmitted along, a line of symbols carefully laid out so as to bypass ra­tionality and obscure the real issue.

Aldous Huxley - Brave New World Revisited (1959) - from "The Arts of Selling" chapter.

This applies to hip hop, the music industry in general, anything that is being sold to the masses, & unfortunately governments too.