I cant tell you how many shows ive been to where the artists just have t-shirts and bumper stickers for sale...

by FAR, the most creative and "valuable" idea i've seen was at an OAR show about 2 years ago....they would sell flash drives that were loaded with the show from that evening.....so if you liked the show you just heard you could own it....in WAV form....

as a consumer what I "heard" was - "we're gonna kill it tonight....and you can have it forever if you want."

it was a killer show....a one of a kind gig.....and I have it.....