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Forum nameThe Lesson
Topic subjectRE: they dont have to but it surely makes things easier for fans
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=3030205&mesg_id=3030296
3030296, RE: they dont have to but it surely makes things easier for fans
Posted by thebigfunk, Mon Feb-15-21 11:00 AM

>i am looking to understand why they wouldnt want that. not
>saying there are not valid reasons. i just want to know what
>the reasons are.

It's a totally valid question.

I'm just guessing here, but I think for some it's a question of balancing potential scenarios. If you're a relatively niche artist but with a substantial following, you might theoretically get more album purchases by not offering on streaming.

Let's say I have a core audience that is pretty devoted to me but I don't expect to have any major hits or breakthrough to other audiences any time soon.

I *could* put my album on streaming, but that might actually discourage my core audience from buying the record officially. So maybe I'm playing a probability game: my audience likes me enough to buy the record if it's not available elsewhere - and direct purchases mean greater profit - whereas if I stream, I might eat into those purchases.

The actual income from streaming is pretty minimal, even for a lot of big names. For many/most artists, direct purchases are much more profitable.

-thebigfunk

~ i could still snort you under the table ~