Longevity.

Snoop on the surface, but lets look closer he was suppose to be the man at death row and then what? Suge while digging Snoop's talent saw a bigger superstar in 2Pac.

Snoop was forced into being the Steve Deburg on Death Row records. "L"

they next up going to No limit and truly out of pocket and out of his element, while it produced a decent 2nd album there he just got handed like a sack of grocerys to No Limit and Master P "L"

they on to Star trek with pharell and Chad and it was cute tracks and staying in his lane, but again while his voice and vibe is cool, Snoop never got where he was suppose to go. he went from Starting to being a Bride's maid and never got back.

yeah he is marketable but at what cost?

Jay Z rides with whomever and whoever and being attached to Beyonce in a Sonny and Cher thang got old on the creativity and he just seems to be riding coattails and seems bored out of his mind.

what has he done really? he is smart enough to appear alot of cleaver and Sauve than he actually is IMO. nothing stands out really in his career aside from the fact he has been able to ride it out.

Will Smith,LL and Dr.Dre because they found a way to keep it moving and still have there place in a very tough industry, they truly re-invented there careers,etc..