It almost exclusively is distributed by right wing media and privately-funded right wing interests. It’s not the message, it’s the megaphone.

Democrats also have a more expansive coalition. The party is not a monolithic hivemind, messaging has to acknowledge broader priorities and points of view. Conservatives tend to see things from a more binary perspective.

>still, democratic messaging sucks ass and it shouldn't take a
>room of brain surgeons to figure it out yet is seems like it
>takes way more than that.