and that's why those pieces dropped at the time and in the manner that they did on the cusp of a potential double strike. Studios are looking down the barrel of those quarterly earnings calls and the slates/seasons for next year and are panicked.

Big strategic error that seems to only have emboldened and re-energized the writers and SAG members.

Issues around AI is one of the biggest sticking points and the fact that AMPTP is not even trying to negotiate is a tell on just how important these issues are as is what the DGA settled for a few weeks back.

Best-case scenario is SAG strikes (something like 97% of members who voted did so to authorize a strike a few weeks back) and that'll force the studios back to the table much quicker.

The lessons of 2007-08 loom large and I don't think the writers and actors are playing this time around because they know too much is at stake and they didn't get what they should have last time and getting fucked with no vaseline as a result while empires were built and wealth consolidated at mindboggling speed.